Fashion & Lifestyle
I.T
Background
Faced with the fragmented consumer channels and the lack of integration between online and offline, OMNI partnered with I.T's digital agency to support the brand's consumer channel digitalization.
Execution
Consumer Social Platform Development Based on WeChat Environment
Execution
"One-to-One" Brand Customization SCRM Development
JOCKEY
Background
As an overseas brand, JOCKEY had not yet gained significant market presence or brand awareness in China. OMNI helped increase its visibility through creative content and digital marketing campaigns, effectively promoting JOCKEY’s American brand heritage and unique product features to the Chinese market.
Execution
Creative Content Visual Upgrade Based on Brand DNA
RAZZLE
Background
As the first concept menswear brand under Dazzle Group, the main challenge for OMNI is to help the brand gain visibility and earn organic fan participation.
Execution
From Weibo and WeChat Topic Marketing to Comprehensive Digital Marketing Campaigns with Tencent Ecosystem
CHARLES & KEITH
Background
Based on the brand's unique seasonal sales patterns and the consumption patterns of female consumers, develop digital social promotion activities with the brand's distinctive characteristics.
Execution
Create a unique brand digital marketing ecosystem, from content to highly interactive materials.
UGG
Background
Lacking insights into the preferences of the target consumer group and using outdated communication methods, UGG has a communication gap with its consumers.
Execution
By utilizing the popular 'test' interactive model, the brand achieved extremely high levels of engagement.
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