Parenting
Industry Offerings
Hot Wheels
Background
Hot Wheels, a brand under Mattel Toys, is a track-based die-cast car toy brand targeted at boys aged 3-12. OMNI collaborated with Hot Wheels to shift its communication strategy from primarily engaging the parent consumer market to a dual-line approach, targeting both parents and male collectors.
Service We Offer
In response to the market situation of the Hot Wheels brand, OMNI proposed four solutions: product play development, diversified communication, membership economy, and scenario-based marketing. These solutions address the brand’s marketing challenges one by one, strengthening the brand’s core growth drivers.
Showcase
Flash Card Creative & Development — Developing accessory products tailored to the "collecting" hobby.
Showcase
WeChat Mini Program Game Creative & Development —
"Low Investment, High Return" and Time-Specific Scenario Research
Showcase
Membership Club H5 Creative & Development —
Membership Ecosystem Deployment
Showcase
Social Platform & E-commerce Content Upgrade
Barbie
Background
In April 2018, OMNI partnered with Barbie to leverage multiple social platforms on the digital front, creating multi-level content distribution to influence the target audience (TA) and consumers. This strategy aimed to differentiate Barbie from other brands and enhance its brand awareness.
Approach
Building upon existing brand content, we enhanced the way content was presented and the communication angles, creating differentiated and multi-level communication. Brand messaging was rooted in consumer insights, with a focus on simplifying the communication and bringing the message closer to the consumer, making it more relatable and impactful.
Showcase
Dual-Upgrade of WeChat and Weibo Content Visuals — Creating Barbie Aesthetic Content
Showcase
KOL Collaborative Seed-Planting Content (Text + Images) —
Targeted Community Scene Seed-PlantingNUNA
Background
Omni helped Nuna identify its brand uniqueness by refining and deepening the complex message of "baby exploration, travel safety, and street-ready aesthetics." This strategy allowed Nuna to more precisely target the refined parent demographic. Additionally, OMNI managed content on online social platforms to strengthen user awareness and recognition of the brand.
Approach
Repositioning the communication strategy to target "refined parents" and repackaging content to address the four primary pain points of this demographic.
Showcase
Consumption, Aesthetics, Parenting Tips, Social Topics —
Building the "Refined" Parents' Four-Content MatrixClick to Download the Full Case Study
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