Food & Beverage
Cal Cheese
Background
OMNI partnered with Calzia to fully leverage the characteristics of different platforms and user demographics, achieving a three-phase communication strategy: 'creating anticipation and attention — triggering hotspots — driving user purchasing behavior' at different stages of brand communication.
Approach
In the early stages, the brand gained momentum through IP creation and social media traffic from brand ambassadors, and then increased brand traffic through content packaging on social platforms and the promotion of digital marketing activities.
Showcase
Visual Design – Social Media Marketing Posters
Showcase
Visual Design – Social Media Graphics and Text
Showcase
Marketing Campaign Planning
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